Monday, May 12, 2014

New website design to launch at start of fall semester

Mockup of what a portion of the newly redesigned UW-Eau Claire home page will look like as of late August, as viewed on a desktop computer and a smartphone.
A redesign of the UW-Eau Claire website is underway, with goals to (1) more effectively provide relevant information to the university's key audiences and (2) through the use of responsive design, make the university's Web pages more accessible on newer digital devices, like tablets and smartphones. The redesign is being conducted in conjunction with the recent launch of UW-Eau Claire's new brand, The Power of AND.

The Web redesign project is led by a team of staff from Learning and Technology Services and Integrated Marketing and Communications, in collaboration with units and departments across campus as their areas of the website are redesigned. CommonSpot will continue to be the software used to support UW-Eau Claire's website.

A noticeable change for faculty and staff will be the revised focus of the university's home page.

"Our home page will take on a recruitment focus, its primary purpose being to get our prospective students to the information they need to learn more about us and apply to attend," said MJ Brukardt, director of marketing, communication and strategic planning. "Meanwhile, other key audiences, including faculty and staff, current students, alumni and donors, and business and community, will have customized home pages of their own -- easily accessible from the home page -- that will contain information of specific relevance to them."

The university's top-level Web pages and several pilot department websites will launch in the new branded format in late August. Following that, LTS and IMC will continue working with departments across campus to convert their websites to the new design. The goal is to have all department and unit websites converted to the new design within 18 months.

In addition to the website redesign, LTS is leading Web improvement projects over the summer related to the relocation of faculty and staff "people" pages and updating Web forms.

Additional details about the university website redesign process and other Web improvement projects is available on the LTS website.